The officer who became King – Land Rover Discovery

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The story of this SUV begins at the moment Vilner hung up that Friday call. Another Monday the car is positioned next to the upholstery counter, where its huge shadow falls alluring on the tools. The owner arrives at the atelier without a clear concept for the final project, but with a specific desire: “I want a change. I want something little, yet noticeably different. I want it to be clear that it is a Vilner project, no second thoughts – i trust you entirely.” The last words are echoing – after all, they are the reason people choose
Vilner over any other atelier – they trust Atanas. Trust is everything when it comes to this, you want not just a different design, you want a designed-by-Vilner badge on your car… you close your eyes, and when the project is finally ready you think for a second whether to open them – the excitement of seeing what he did is equivalent to the moment you bought your first car. “Is this really my car?” – pops on your mind, and when you finally realize that the dream has become a reality, you are not really sure who to thank – Vilner, for his beautiful and boundless imagination, or thank yourself for trusting no other, but him…
Atanas makes coffee and sits down with the owner of the Discovery. Unlike the fortune tellers, Vilner doesn’t need to wait for the coffee sludge to float to read his clients’ minds. The client tries to imagine how he would like his car to look like, and wandering in his own thoughts, he shoots random ideas to Vilner, while he makes quick sketches that embody his words. Coffee is almost over and the last sips are preserved for the end, but more work has to be done until then. Atanas leaves his sketchbook in the hands of the client for a minute, and quickly after comes with a beautiful handcrafted mahogany box with wooden samples. “This how i see things: The inside panel of the doors will be redone with natural wood trim, the same material will be used for the central console and the steering wheel.” – says Vilner, handing over the lacquered piece of sample. The story continues: “Alcantara leather on the ceiling and precise stitches on the handles will be made, car visors will also be covered with the same material. We will replace the old black leather on the seats with a lighter colored one and softer, preserving the side profile of the seats clean, and in the middle, the back will sink into three-dimensional cushions achieved by a diamond pattern. And the leather there will be perforated.”

Inspiration often comes to us when we are in love. Atanas Vilner always seems to be in love, but not in a certain automaker or a particular car, rather than in love with his job – something which is not very common in this busy world. Passion is seen in every aspect of his job – from the choice of color combination and materials, to the type of upholstery. He just makes what seems boring a desirable dream. Vilner’s projects are always different, no two identical ones, yet you will always recognize his signature. Whether by the delicately sewn stitches on a car roof or by the bold, but on-spot design… Whenever you see a Vilner project, you will always know it’s him behind the work. And to remain indifferent is simply impossible. Another proof of the magic called Vilner is this English gentleman – Land Rover Discovery by Vilner, for whom even the Queen would miss her afternoon tea to enjoy.

It’s the usual busy Friday when Atanas Vilner receives a phone call. The conversation lasts no longer than 5-6 minutes. He hangs up and quickly throws some notes in his book. There’s a meeting for next week – the client is eager.

The story of this SUV begins at the moment Vilner hung up that Friday call. Another Monday the car is positioned next to the upholstery counter, where its huge shadow falls alluring on the tools. The owner arrives at the atelier without a clear concept for the final project, but with a specific desire: “I want a change. I want something little, yet noticeably different. I want it to be clear that it is a Vilner project, no second thoughts – i trust you entirely.” The last words are echoing – after all, they are the reason people choose Vilner over any other atelier – they trust Atanas. Trust is everything when it comes to this, you want not just a different design, you want a designed-by-Vilner badge on your car… you close your eyes, and when the project is finally ready you think for a second whether to open them – the excitement of seeing what he did is equivalent to the moment you bought your first car. “Is this really my car?” – pops on your mind, and when you finally realize that the dream has become a reality, you are not really sure who to thank – Vilner, for his beautiful and boundless imagination, or thank yourself for trusting no other, but him…
Atanas makes coffee and sits down with the owner of the Discovery. Unlike the fortune tellers, Vilner doesn’t need to wait for the coffee sludge to float to read his clients’ minds. The client tries to imagine how he would like his car to look like, and wandering in his own thoughts, he shoots random ideas to Vilner, while he makes quick sketches that embody his words. Coffee is almost over and the last sips are preserved for the end, but more work has to be done until then. Atanas leaves his sketchbook in the hands of the client for a minute, and quickly after comes with a beautiful handcrafted mahogany box with wooden samples. “This how i see things: The inside panel of the doors will be redone with natural wood trim, the same material will be used for the central console and the steering wheel.” – says Vilner, handing over the lacquered piece of sample.
The story continues: “Alcantara leather on the ceiling and precise stitches on the handles will be made, car visors will also be covered with the same material. We will replace the old black leather on the seats with a lighter colored one and softer, preserving the side profile of the seats clean, and in the middle, the back will sink into three-dimensional cushions achieved by a diamond pattern. And the leather there will be perforated.”

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